Achieve the growth you’re aiming for.
You’ve got a clear vision. You’ve built a great product. The foundations are there – but the results aren’t matching your ambitions. Growth feels slower than it should, and you’re left wondering if there’s a better way.
If this resonates, I’d love to help.
I’m Rachel Dennis, fractional marketing leader and advisor. I specialise in helping B2B SaaS businesses accelerate their growth with a blend of strategic insight and hands-on implementation. My approach is practical, results-driven, and focused on aligning your marketing efforts with your business goals to help you exceed them.
Tailored marketing expertise
With a strategic mindset and a hands-on approach, I adapt my services to meet the unique needs of your business. Whether you’re looking for dedicated marketing leadership or targeted advisory support, I bring the experience and insight needed to deliver meaningful results.
Fractional Marketing Leadership
As your CMO, I work within your organization alongside you and your teams to fill your marketing leadership gap. Depending on your needs, I can dedicate two to three days a week for a period of three to six months, driving initiatives that align with your growth goals and priorities.
Marketing Advisory
For more focused challenges, such as sales and marketing alignment or restructuring your marketing organization, I offer project-based support. I’ll work with you to uncover the root causes of the issue and provide strategic solutions, along with actionable plans to address them.
Recommendations
Rachel is a joy to work with. She gets the stuff done that needs to be done, helps you think through difficult things and most of all, is really fun to work with. We spend a lot of time at work. Hire people that get stuff done, help you think and are fun to work with. Rachel scores highly on all counts.
Rachel is a rare asset – a commercially minded, data-centric marketer. She’s a natural leader, taking the time to understand the skill sets and motivations of her team and setting a clear vision and set of goals to get the most out of them. Rachel is a talented growth marketer, with experience validating market opportunity, building segmentation strategy, go-to-market approach and customer experience strategy.
Rachel helped professionalise our marketing function, putting in place the structure, processes, and reporting that gave our leadership team real confidence and visibility. She sharpened our go-to-market strategy, helping us further refine our ICP, messaging, and positioning so we could focus on what mattered most.
As a SaaS start-up looking to add structure, direction and create impact through Marketing, I cannot recommend Rachel highly enough. From day 1 her expertise and vision were clear to see, she quickly aligned our Marketing and Sales functions and put a framework in place that enabled sustainable and scalable results.
During a time of ambiguity, change and uncertainty, Rachel provided leadership, stability and structure to the Marketing team and was also a great sounding board to the wider SLT.
I was fortunate to work with Rachel whilst during my interim CRO role at Arctic Shores. Rachel was crucial in helping me to onboard at record speed. We worked closely together to bring the sales and marketing functions into complete alignment to deliver fantastic results. Rachel brings organisation, strategic thinking and extensive SaaS marketing knowledge.
Rachel is an accomplished Chief Marketing Officer with excellent building and scaling marketing knowledge. Her expertise is strong in orchestrating, building systems for growth and the latest strategies and tactics that work in modern B2B marketing.
Solve growth-stalling problems and build the right foundations for scale
I help ambitious SaaS companies tackle growth barriers and establish the foundations needed for sustainable scaling. By focusing on impactful strategies and operational efficiency, my approach combines deep industry expertise with practical, hands-on execution to deliver measurable progress.
For Talent Leads at VCs & PEs
Equip your portfolio companies with experienced, proven, and quickly deployable marketing leadership tailored to the unique challenges of SaaS businesses.
For SaaS Founders & CEOs
Bridge your marketing leadership gap quickly, so you can focus on leading and scaling your business with confidence.