About Rachel
I’m Rachel, a seasoned marketing professional with extensive experience in senior roles across B2B companies. I’ve worked in industries like HRTech, EdTech, Content and Creative and CleanTech, providing strategic marketing leadership during periods of rapid growth and change.
Before transitioning to SaaS, I spent 14 years at Getty Images in senior marketing roles across field marketing, demand generation, and marketing operations. During this time, I implemented global revenue initiatives and helped develop scalable marketing processes that delivered meaningful business results.
In 2022, I began working as a Fractional CMO and marketing advisor, partnering with early-stage B2B SaaS companies to navigate the challenges of growth. My areas of expertise include marketing strategy, value proposition and messaging development, demand generation, digital marketing, and sales enablement. I take a pragmatic approach to helping businesses align their marketing efforts with their broader growth ambitions.
Recommendations
Rachel is a rare asset – a commercially minded, data-centric marketer. She’s a natural leader, taking the time to understand the skill sets and motivations of her team and setting a clear vision and set of goals to get the most out of them. Rachel is a talented growth marketer, with experience validating market opportunity, building segmentation strategy, go-to-market approach and customer experience strategy.
As a SaaS start-up looking to add structure, direction and create impact through Marketing, I cannot recommend Rachel highly enough. From day 1 her expertise and vision were clear to see, she quickly aligned our Marketing and Sales functions and put a framework in place that enabled sustainable and scalable results.
I was fortunate to work with Rachel whilst during my interim CRO role at Arctic Shores. Rachel was crucial in helping me to onboard at record speed. We worked closely together to bring the sales and marketing functions into complete alignment to deliver fantastic results. Rachel brings organisation, strategic thinking and extensive SaaS marketing knowledge.
Rachel is an accomplished Chief Marketing Officer with excellent building and scaling marketing knowledge. Her expertise is strong in orchestrating, building systems for growth and the latest strategies and tactics that work in modern B2B marketing.